Blog > When selling a luxury home first consider when you purchased or built your home.
When selling a luxury home first consider when you purchased or built your home.
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When selling a luxury home first consider when you purchased or built your home. I have worked a long side luxury home buyers that build these homes. I know that a lot of thought and love goes into the build of these homes.
From picking out the right lot, to working with the right builder to build the home, first impressions matter.
They mattered to you and they matter even more to the next buyer of your home.
High end buyers expect high quality, quality in a home that you thoughtfully added to every detail of your home.
Don’t let the quality and details of the home become watered down because an agent does not know how to properly present a luxury home to their buyers.
This is why marketing is key to selling your luxury home. It could be the reason you get more or less money for your home.
A marketing campaign will give your home a story. Every home has a story and that story needs to be told. There are several ways to do this.
Professional Photography can show the quality and every detail of the home. Don't allow an agent to just throwing these out on the MLS (Multiple Listing Service) without a background story.
Do not let the details of your home get lost and/or minimized in the noise of the internet. Remember your home is not like any other home.
Without the right marketing the beauty and quality of the home that you took so long to pick out and purchase will be gone and the VALUE could also be diminished.
Professional Video is a great way to highlight your home, the neighborhood, the people, and businesses that surround you.
After the initial meeting there should be time spent getting to know you, the home and why you love the home and location so much.
Time should also be allocated to gathering testimony from your neighbors on why this is the spot to be, or business that make this location the place to live.
Luxury buyers are not just purchasing a home they are investing in a lifestyle.
That is why the right agent will be able to direct a videographer to tell your compelling story. They should be able to paint your picture of what it is like to live in your home.
They should capture your favorite times or why you love where you live. The coffee in the morning while taking in the views, the outdoor hot tub in the middle of winter, the dinner with friends and the luxury end appliances.
Once all the pictures, the testimonies, and the videos are finished, a marketing package is developed.
There should be a plan, a plan to strategically put your home's information out on the internet. The plan should include a mass number of reels, posts, and stories, that go out during the time of your listing.
All of this is exclusive information needs to be marketed globally, not just locally. The agent should know who is moving to your area and where they are coming from.
Therefore leveraging international real estate networks, high-end lifestyle magazines, and high-end digital advertising campaigns that target affluent buyers worldwide.
Cherry picking the right agent that has the expertise to develop the perfect marketing plan for your home, is the key to selling your luxury home.
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Ramona Williams
Broker Associate | License ID: 040045489
Broker Associate License ID: 040045489